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Our Services

Turn Photos to Videos

From stills turned to product shots or non-skippable 6-sec bumper ads to branding/ product in environments and contexts, we do it all.

Use Existing Content for More

Want to replicate the magic of your best-performing assets? Or use old, phone-shot or short videos to make them sharp, cinematic and fuller? Done.

Studio-level production

over-the-top ideas to studio-style commercials, if you can think it, 3LC can make it - in fraction of the traditional cost and time.

Our Work

What We Do

Cost efficient

AI-powered production compressing budgets massively; Imagine generating 10 campaign creatives for the cost of one. Imagine cutting creative production costs by more than 70%. Imagine re-investing all those savings straight into growth.

High Quality

Best-in-class outputs with a lot of ‘first-ever’ content innovations; Eric has been nailing AI-powered video for years, building the playbooks, tools, and workflows to turn creative brilliance into repeatable, scalable marketing magic.

Faster turnarounds

Top-of-funnel, big scale commercials made in couple of weeks, performance marketing assets created and multiplied 2-3x a week - all on the back on 15+ years of combined content & marketing experience

Our Team

Eric Rich

Founder & CCO

Filmmaker with 10+ years of experience writing/directing/ editing films & commercials.

Eric’s award-winning short film, Stalled premiered at Slamdance, Cinequest, HollyShorts, Fantasia Smodcastle Film Festival

Dev Mehrotra

CEO

Former Cofounder, TVA (a marketing and strategy consulting firm specialized in ecommerce) with clients including Walmart, Amazon & ecommerce D2C brands
Former Investor in D2C & B2B internet-first businesses

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